Why Single Sign-On (SSO) is Essential for E-Commerce Growth and User Retention?
For e-commerce website development, having an intuitive user authentication process can significantly impact customer satisfaction and retention. Single Sign-On (SSO) is a solution that enables users to log into multiple platforms with a single set of credentials, thereby eliminating the need to remember multiple usernames and passwords. Why Single Sign-On (SSO) is Essential for E-Commerce…