Online marketing, also known as digital marketing, involves promoting products, services, or brands via online platforms. This includes various channels like search engines, social media, email, and websites to reach target audiences effectively. Unlike traditional advertising methods, online marketing offers powerful tools to track, analyze, and optimize marketing campaigns in real-time.
Online marketing strategies are diverse and customizable, making them suitable for businesses of all sizes. From boosting brand awareness to generating leads and increasing conversions, online marketing is an essential aspect of modern business strategy.